I got into fitness because I love my job.
That doesn't sound like the usual entry point, right? But here’s the reality: being a designer and creative director keeps me glued to a desk for 10+ hours a day. I realized that if I wanted to design logos, posters, and concepts for passionate people for the long haul, I had to live a lifestyle that compensated for the screen time.
I started @jisolates as my accountability journal. I’m a data-driven boy at heart—I like seeing the progress, the numbers, and the growth.
But the more I lived in the fitness "blogosphere," the more the designer in me started itching. I saw world-class coaches with amateur visuals. I saw incredible athletes with "good enough" branding.
I knew I could make it better.
2020, when I realized I needed to start living healthier
NO SHORTCUTS. NO AI. JUST THE CRAFT.
I’ve spent my "passion project" time rebranding my own coach, designing merch that people actually want to wear, and making fun concepts like stickers. Now, I'm being more intentional about the mission of bringing design thinking into this space.
I build full visual identity systems for fitness coaches, and entrepreneurs who want their brand to last longer than a seasonal trend. Whether you’re dropping a merch line or building out your social presence, your visuals should carry the same intention as your programming.
THE DELIVERABLES
Everything you need to scale your fitness brand, hand-crafted from scratch.
✨ The Core Identity✨
High-res assets for print and digital. Everything you need from socials to prints.
High-res assets for print and digital. Everything you need from socials to prints.
✨ The "Training Manual" (Brand Guidelines)✨
A full PDF covering logo usage, your color palette, typography, and tone. How you'll be able to build your brand after I've handed the assets over.
A full PDF covering logo usage, your color palette, typography, and tone. How you'll be able to build your brand after I've handed the assets over.
✨ Creative Direction✨
The big picture. This is something we decide together. Usually big launches, apparel campaigns, and seasonal pushes.
The big picture. This is something we decide together. Usually big launches, apparel campaigns, and seasonal pushes.
THE 6-WEEK TRANSFORMATION
Building a brand is a marathon, not a sprint. We don’t just "guess" at your logo—we engineer it. Over 4 to 6 weeks, we’ll move from deep strategy to high-res execution.
01. BRAND WORKSHOP: A deep-dive live strategy session to define your unique training method, 10-year roadmap, and competitive landscape.
02. BRAND EXPLORATION: One week post-workshop, we review 3–4 custom moodboards via live call to lock in your brand’s visual direction.
03. BRAND DEVELOPMENT I: A live presentation of 2–3 distinct visual identity systems, including custom fitness logos, typography, and color palettes.
04. BRAND DEVELOPMENT II: Final refinements and merging of ideas in a live session to solidify your brand’s unique visual language.
04. HANDOVER & CLOSE: Peak Week! Delivery of your comprehensive Brand Manual and all high-resolution, scalable vector files for digital and print.
WHY WORK WITH ME?
I’m not just a designer with a gym membership; I’m an award-winning Creative Director with over 12 years of experience crafting high-impact visuals.
My background in digital marketing agencies has earned me multiple international awards for creative excellence, and I bring that same elite-level strategy to every fitness brand I touch.
With so many brands now worshipping at the altar of efficiency, sacrificing human-made experiences for slop I stay obsessed with the craft—100% human-made, zero generative AI. Every logo is hand-built with the precision your business deserves.
You’ve spent years mastering your training method; don't entrust your brand's visual impact to a prompt. Trust it to a director who knows how to win.
WORK WITH ME!
READY TO BUILD A BRAND THAT LASTS?
Limited availability!
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