Got the chance to give @_j.physique a brand refresh for 2025.
The fitness industry currently has a shortage of good visuals. Take any coach or trainer's rate sheet and switch out their photo for another's, and you wouldn't be able to tell the difference.
What makes a good visual identity is being anchored in who it represents. That's what makes something iconic and recognizable. It draws from the person and their interests and experiences to make a language that's uniquely its own.
This was our approach when J and I decided to rebrand his Coaching Program. We took a lot of the things that inspire him and translated that into a cohesive visual library.
So we decided to present it musically, as if it were an album release. Keep watching our pages for every new EP (Exercise Program) 😉
The fitness industry currently has a shortage of good visuals. Take any coach or trainer's rate sheet and switch out their photo for another's, and you wouldn't be able to tell the difference.
What makes a good visual identity is being anchored in who it represents. That's what makes something iconic and recognizable. It draws from the person and their interests and experiences to make a language that's uniquely its own.
This was our approach when J and I decided to rebrand his Coaching Program. We took a lot of the things that inspire him and translated that into a cohesive visual library.
So we decided to present it musically, as if it were an album release. Keep watching our pages for every new EP (Exercise Program) 😉
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