Project: Lion & Lamb Book Club
Company: Catholic Ventures
Capacity: Freelance Graphic Designer
Company: Catholic Ventures
Capacity: Freelance Graphic Designer
Lion & Lamb Book Club is a quarterly subscription service that curates faith-affirming children’s books for Catholic families, delivering 3–4 titles per box along with discussion guides and liturgical-themed gifts. The brand emphasizes innocence, courage, and joyful storytelling, with selections vetted by religious sisters and moms to help form a child’s Catholic identity across three age categories: Duckling, Lamb, and Lion.
For this project, I was commissioned to create visual assets that supported Lion & Lamb’s digital marketing efforts. My scope included Facebook ad graphics, email marketing visuals, and animated GIFs for seasonal campaigns. While I didn’t have access to performance data or campaign insights, my role focused solely on crafting graphics that aligned with the brand’s tone—warm, reverent, and family-centered—designed to spark curiosity and drive engagement across platforms.
Project: Catholic Balm Co
Capacity: Art Director
Capacity: Art Director
As Art Director for Catholic Balm Co., I led the visual development of multiple campaigns that celebrated the brand’s unique blend of personal care and Catholic identity. From seasonal launches to scent-specific promotions, I oversaw the creative direction for a wide range of ads and graphics that highlighted balm selections like “Pray, Hope, Smell Holy,” “Love Will Overcome,” and “Your Daily Reminder.” Each campaign was designed to balance reverence with playfulness, using bold typography, liturgical symbolism, and product storytelling to connect with a niche but passionate audience.
My role focused on concepting and executing visual assets across digital platforms—social media ads, promotional graphics, and product visuals that reinforced the brand’s voice and mission. Whether it was designing Lent-themed reminders like “Get Your Ash to Church” or crafting layouts for the Balm Vault collection, the work was rooted in intentional design that honored faith while inviting engagement.
Project: BIC Lighters Asia
Company: Space Sheep Media Lab Inc
Capacity: Creative Director
Company: Space Sheep Media Lab Inc
Capacity: Creative Director
They say all lighters are the same—one flick, one light, and you’re done. For BIC, lighters are more than just a source of fire and light. It can provide that spark for creativity and camaraderie, while maintaining its relevance in everyday life…while keeping it fun!
To bring the brand to life, Space Sheep Media Lab Inc. created Drago the Dragon—a fiery, wise, and resilient mascot that personifies the richness of Asian heritage and cultures, while also embodying the values of a BIC Lighter. First launched in South Korea and now in the Philippines, Drago the Dragon symbolizes strength, longevity, and adaptability—qualities that BIC Lighters also proudly represent.
In just six months, the Drago campaign reached 995K users with 8.5M views in South Korea. In the Philippines, it garnered 9.6M reach and 33.6M views in three months, proving character marketing is still a force in 2025.
To bring the brand to life, Space Sheep Media Lab Inc. created Drago the Dragon—a fiery, wise, and resilient mascot that personifies the richness of Asian heritage and cultures, while also embodying the values of a BIC Lighter. First launched in South Korea and now in the Philippines, Drago the Dragon symbolizes strength, longevity, and adaptability—qualities that BIC Lighters also proudly represent.
In just six months, the Drago campaign reached 995K users with 8.5M views in South Korea. In the Philippines, it garnered 9.6M reach and 33.6M views in three months, proving character marketing is still a force in 2025.
Project: Eat Pizza
Company: Space Sheep Media Lab Inc
Capacity: Creative Director
Company: Space Sheep Media Lab Inc
Capacity: Creative Director
A pioneer. The first of its kind. To localize the arrival of the original 10-inch rectangular pizza brand for the Philippine market, Space Sheep Media Lab Inc. positioned Eat Pizza around what it does best — bringing a variety of flavors into the spotlight with the message that everyone can have a bite without compromising their favorite flavors.
By incorporating pop culture references into the A Pizza for Everywant campaign, the Facebook page achieved 2.3 million reach, 2.9 million views, and 4,000 content interactions within one month of launching. It also gained 213 new followers, marking a 30% increase since the start of the year. This proves that a well-crafted reference to South Korean pop culture, when paired with the right audience appeal, doesn’t just get you a slice — it gets you the whole audience share.
By incorporating pop culture references into the A Pizza for Everywant campaign, the Facebook page achieved 2.3 million reach, 2.9 million views, and 4,000 content interactions within one month of launching. It also gained 213 new followers, marking a 30% increase since the start of the year. This proves that a well-crafted reference to South Korean pop culture, when paired with the right audience appeal, doesn’t just get you a slice — it gets you the whole audience share.
